Car Advert
Car Advert is a 20 second film commissioned by Smile For London and shown on video screens on ten platforms on the London Underground in January 2011.
The film – one of a series of commissions from artists and designers – was shown without sound alongside adverts that usually occupy the space. Blast Theory’s film uses video shot by the artists in Mexico City along with text that reads, “A lot can change in 20 seconds. Choose something now that needs to change. 5,4,3,2,1. Thank you.”
In its playful engagement with the languages of sales, persuasion and exhortation Car Advert has much in common with the Kidnap Blipvert made in 1998.
