Video still for Matt Adams on psychological profiling in Karen

Our latest work Karen is an app that uses psychological profiling techniques to adapt the story to you.

We worked extensively with researchers including Geraldine Nichols, Professor Nina Reynolds and Dr Kelly Page to understand the origin and development of psychological profiling and to uncover the subjectivity and distortion that exists in personality profiling.

In this short vlog, Blast Theory artist Matt Adams gives his personal view on how this extensive research was used to develop Karen and how personality profiling is used in the app to create a story that is personal to you.


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