Ju Row Farr

Ju trained in dance and went on to study for a BA in Fine Art/Textiles at Goldsmiths.

In 1991 she co-founded artists’ group Blast Theory.

Blast Theory creates interactive art to explore social and political questions, placing audience members at the centre of the work. They draw on popular culture, performance, technology and games, the work often blurring the boundaries between the real and the fictional. In virtual and physical spaces from pubs, canals and abandoned warehouses to libraries, museums and apps, Blast Theory have presented their work at the Venice Biennale, Sundance Film Festival and Tate Britain.

Their awards include 4 BAFTA nominations, the Golden Nica for Interactive Arts at Prix Ars Electronica and the Nam June Paik, Art Centre Prize. Ju has contributed to many academic papers with the Mixed Reality Lab, University of Nottingham, whom Blast Theory has collaborated with since 1997.

In 2015, Ju led a workshop at Mesa & Cadeira in Sao Paulo, to create Branch, a game with social impact for people who don’t usually have a voice. And in 2016, Ju was one of the UK artists who took part in Pervasive Media Studios’ Playable City in  Lagos. She has taught and spoken extensively about Blast Theory’s work around the world, from UCLA, to De Montfort University, from Belgrade’s Play UK 2020 and as a Thinker in Residence for the South Australian Government in 2004.

Ju has a passion for working with creative people early in their career, with people from low socio-economic backgrounds and people with mental health issues. She leads on Learning and Participation in Blast Theory, which includes a residency, mentoring and internship programme, and the Pot Luck Social Club for local makers.

Ju has served on panels at the Arts Council, cultural venues and artists’ companies, as well as on a local school board.

In her spare time, Ju writes and practises pilates.