Simon Williams is a senior strategist with 20 years’ experience in advertising, media and public service broadcasting.

As Head of Audience Planning for the BBC, his responsibilities include distilling powerful customer narratives from data and enabling others to act by making complex issues or ideas clear, exciting and creatively stimulating. He’s previously worked with global organisations and local start-ups, and has developed creative strategies across all sorts of media, from radio, print and television to mobile applications and multiplayer videogames.