Matt Adams will be part of the “Data – Is the Tail Wagging the Dog?” panel discussion at this year’s Hello Culture event in Birmingham on Thursday 10th July.
The panel will discuss the shift from data as a tool for accountability (funding) to an active tool for audience development, benchmarking, producing, business modeling and service delivery.
Other speakers include Sarah Ellis (Royal Shakespeare Company), Tandi Williams (Digital R&D Fund for the Arts, Nesta), Dr Henry Chapman (IBM Visual and Spatial Technology Centre) and Dave Harte (Senior Lecturer in Media and Communication). The panel will be chaired by Clayton Shaw, Operations Manager at Sampad.
Hello Culture is an ongoing series of events that explores how digital technologies and media are disrupting the way cultural and heritage organisations can produce, interact, create, curate content, transforming how audiences can connect and engage with cultural experiences.
The event is now sold out. Click here to sign up to the waiting list.