The film - one of a series of commissions from artists and designers - was video projected among adverts that usually occupy the space. Our film uses video that Matt shot out of a car window in Mexico City along with text that reads,"A lot can change in 20 seconds. Choose something now that needs to change. 5,4,3,2,1. Thank you."
In its playful engagement with the languages of sales, persuasion and exhortation Car Advert has much in common with the Kidnap Blipvert made in 1998.