Video still for GIFT

A three-year research project exploring the potential of virtual museums.

GIFT is a three-year research project that started in January 2016.

Working with our long-term collaborators at the University of Nottingham's Mixed Reality Lab, Blast Theory is developing a series of prototype experiences for museum visitors. We are building an app allowing you to create a gift for a friend by exploring the collection in a museum.

GIFT was set up to develop the role of virtual museums in establishing meaningful user experiences which allow for personal, complex and emotional encounters with art and cultural heritage.

We are working closely with long-term collaborators University of Nottingham’s Mixed Reality Lab, as well as leading representatives and fellow project leads EuropeanaCulture24Next GameUppsala University and multiple leading departments at IT University of Copenhagen.

To explore ideas of how the project’s prototypes will look like, we join artists and creatives Next Game together with The National Videogame Arcade (UK), Brighton Museum (UK) and Museum of Yugoslavia (Serbia).

Speaking to Horizon Magazine EU about the project, Professor Sofia Pescarin, a researcher at the Italian National Research Council (CNR), in the Institute of Technologies Applied to Cultural Heritage in Rome said ‘museums need to attract more visitors without losing credibility’ and that ‘there is a need for digital curators within our museums.’

Keep an eye out for updates on our networks such as Twitter and Facebook. Learn more about this unique and extensive project on the official GIFT website.


GIFT is a three year research project funded by the European Union’s Horizon 2020 research and innovation programme under grant agreement No 727040. It is a collaboration with IT University Copenhagen, University of Nottingham, University of Uppsala, Blast Theory, Next Game, the Europeana Foundation and Culture24.

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