{"id":7076,"date":"2015-01-12T15:54:44","date_gmt":"2015-01-12T15:54:44","guid":{"rendered":"http:\/\/www.blasttheory.co.uk\/?p=7076"},"modified":"2022-07-19T11:17:39","modified_gmt":"2022-07-19T11:17:39","slug":"crowdfunding-a-guide-by-blast-theory","status":"publish","type":"post","link":"https:\/\/www.blasttheory.co.uk\/crowdfunding-a-guide-by-blast-theory\/","title":{"rendered":"Crowdfunding &#8211; A Guide by Blast Theory"},"content":{"rendered":"<p>In October 2014 we ran a crowdfunding campaign to fund the minimum amount of development time needed to deliver our new artistic app <em><a href=\"http:\/\/www.blasttheory.co.uk\/projects\/karen\/\">Karen<\/a>.<\/em><\/p>\n<p>Thanks to our incredible audiences, old and new, we successfully hit our target and then some. We are now deep in development, with the artists only coming up for air to eat lunch and &#8211; if they\u2019re lucky \u2013 have occasional biscuit breaks.<em>\u00a0<\/em><\/p>\n<p>When they say crowdfunding campaigns are a lot of work, they\u2019re really not lying. It exhausted all of us trying to ensure that we got every detail of messaging, targeting and reward decisions right. We spent hours sorting through our contact database and a long time editing our video. We spent weeks sweating when the number of backers slowed down; we did unplanned group cheers each time the Kickstarter app alerted us to a new backer and, if I\u2019m honest, some of us did a little (big) weep when we hit our target.<\/p>\n<p>Thanks to support from Arts Council England\u2019s Catalyst scheme we were able to spend time thoroughly researching and planning the campaign. We engaged with fundraising consultants Clare Norburn and Victoria Ireland, to advise on the initial strategy.<\/p>\n<p>We learnt a lot from this experience and wanted to try to squeeze it all into a guide that would help people who are about to embark on a similar endeavour. The relevant cells of our kickstarted brains are compacted into <a id=\"crowdguide\" href=\"http:\/\/www.blasttheory.co.uk\/wp-content\/uploads\/2015\/01\/Crowdfunding-A-Guide-by-Blast-Theory.pdf\">these 28 pages<\/a>.<\/p>\n<p>We\u2019ve no doubt the landscape of crowdfunding will change, what once worked may not in a few years and every campaign will need a fresh focus. What we do hope is that this guide will be a good place to start for anyone wondering if crowdfunding is for them.<\/p>\n<p>Good luck and do let us know how you get on.<\/p>\n<p>Blast Theory<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In October 2014 we ran a crowdfunding campaign to fund the minimum amount of development time needed to deliver our new artistic app Karen. Thanks to our incredible audiences, old and new, we successfully hit our target and then some. We are now deep in development, with the artists only coming up for air to&#8230;  <a href=\"https:\/\/www.blasttheory.co.uk\/crowdfunding-a-guide-by-blast-theory\/\" class=\"more-link\" title=\"Read Crowdfunding &#8211; A Guide by Blast Theory\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1875,"featured_media":7088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","mc4wp_mailchimp_campaign":[]},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crowdfunding - A Guide by Blast Theory | Blast Theory<\/title>\n<meta name=\"description\" content=\"In October 2014 we ran a crowdfunding campaign to fund the minimum amount of development time needed to deliver our new artistic app. Read the guide here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blasttheory.co.uk\/crowdfunding-a-guide-by-blast-theory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crowdfunding - A Guide by Blast Theory | Blast Theory\" \/>\n<meta property=\"og:description\" content=\"In October 2014 we ran a crowdfunding campaign to fund the minimum amount of development time needed to deliver our new artistic app. Read the guide here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blasttheory.co.uk\/crowdfunding-a-guide-by-blast-theory\/\" \/>\n<meta property=\"og:site_name\" content=\"Blast Theory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blasttheory\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-12T15:54:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-19T11:17:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blasttheory.co.uk\/wp-content\/uploads\/2015\/01\/Karen_guide-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne Rupert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@blasttheory\" \/>\n<meta name=\"twitter:site\" content=\"@blasttheory\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne Rupert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.blasttheory.co.uk\/crowdfunding-a-guide-by-blast-theory\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.blasttheory.co.uk\/crowdfunding-a-guide-by-blast-theory\/\"},\"author\":{\"name\":\"Anne Rupert\",\"@id\":\"https:\/\/www.blasttheory.co.uk\/#\/schema\/person\/1fad822fad1f9d1249281a6dba4d93cd\"},\"headline\":\"Crowdfunding &#8211; 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